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Design a Mobile App for a Trendy Florist
Project type
Designing an app
Role
Lead UX designer / UX researcher
THE PRODUCT: Flower Shop strives to deliver unique, trendy floral gifts, no matter the occasion, with most products available for same day delivery. They also offer competitive pricing. Flower Shop targets users with busy schedules who need a quick way to show their love and appreciation to others.
THE PROBLEM: Users are busy and don’t have time to browse flower apps that have too much information, are difficult to navigate, and offer 100’s of products to choose from.
THE GOAL: To create a simple app that allows users to quickly browse and order flowers to be delivered to loved ones.
RESPONSIBILITIES: Conducting competitive audits, usability studies, interviews, wireframing, prototyping, accounting for accessibility, and iterating on designs.
