Packaging and POP

These packaging projects involved market research and competitive audits to help us understand how well our brands performed on the shelves. Through user-testing and surveys we learned what motivated consumers to select one brand over another. The product variations were differentiated aesthetically through visual cues like color, imagery, typography, and shape. We implemented the 4C principles of packaging design — clarity, creativity, consistency, and consumer-centricity to create results that stood out in stores, captivated the target audience on a deeper level, and increased sales nationally.