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Corporate Branding
Project type
Re-branding packaging per brand standards
Role
Brand / graphic designer
THE PRODUCT: Watts Water Technologies strives to deliver genuine products to consumers nationwide through strong partnerships with retailers across the country.
THE PROBLEM: Retailers such as Home Depot and Lowe's sell most products through their private label brands. In order to sell Watts products at these retail stores, the product packaging must adhere to their proprietary brand standards, and must pass their internal inspection for final approval and distribution.
THE GOAL: To create packaging and collateral per private corporate brand standards in order to increase Watts retail sales nationwide.
RESPONSIBILITIES: Conducted market research and competitive audits, and used strict brand guidelines provided by external partners to create successful packaging that was implemented and distributed to stores across the country.
